STANDARDS OF A CFP® PROFESSIONAL CODES AND STANDARDS CFP Board’s Code of Ethics and Standards of Conduct reflects the commitment that all CFP® professionals make to high standards of competency and ethics. The Code of Ethics applies at all times, and sets forth principles that guide the behavior of CFP® professionals, with elaboration provided in the Standards that follow. The cornerstone of the Code and Standards is a CFP® professional’s duty to act as a fiduciary and, therefore, act in the best interests of the client at all times when providing Financial Advice.CODE OF ETHICSA CFP® professional must: • Act with honesty, integrity, competence, and diligence. • Act in the client’s best interests. • Exercise due care. • Avoid or disclose and manage conflicts of interest. • Maintain the confidentiality and protect the privacy of client information. • Act in a manner that reflects positively on the financial planning profession and CFP® certification. THE FIDUCIARY DUTY FIDUCIARY DUTY = DUTY OF LOYALTY +A CFP® professional must:1. Place the interests of the Client above the interests of the CFP® professional and the CFP® Professional’s Firm;2. Avoid Conflicts of Interest, or fully disclose Material Conflicts of Interest to the Client, obtain the Client’s informed consent, and properly manage the conflict; and3. Act without regard to the financial or other interests of the CFP® professional, the CFP® Professional’s Firm, or any individual or entity other than the Client, which means that a CFP® professional acting under a Conflict of Interest continues to have a duty toact in the best interests of the Client and place the Client’s interests above the CFP® professional’s. DUTY OF CARE +A CFP® professional must act with the care, skill, prudence, and diligence that a prudent professional would exercise in light of the Client’s goals, risk tolerance, objectives, and financial and personal circumstances DUTY TO FOLLOWA CFP® professional must comply with the terms of the Client engagement and follow all directions of the Client that are reasonable and lawful.